Life in London

The Importance of a Website for a Company in London

According to the Office of Communications each person in the UK spnds more than seven hours cumulatiely every day watching television, listening to the radio, making calls and web browsing, meaning there is enough of a market to justify spending time promoting the website. According to the Office of National Statistics (ONS) nearly 15 million households in Great Britain (61%) had internet access in 2007, an increase of 7% per one million households from the year before.

Your website should give customers a better understanding of the services offered. Web site promotion is vital for website success. It should also provide a basis for expanding into selling or providing either services online attracting a large audience to obtain high profile, well paying advertising clients.

Research has established that a business has about 7 seconds toa cupture a visitors interest when they first visit the website. Therefore it needs to look fantastic, be functional and easy to navigate. businesses are likely to loose 70% of potential customers by not including all posible contact details. Must also remember that people browse websites they do not read them, so keep wording at a minimum, especially homepage where there should be about one paragraph. Further detail can be hidden within the website.

The appearance of your web site is one of the most important aspects of your success. Your service will literally be judged by the appearance of your web site. Poor web design is one of the leading causes of small business failure. There are literally thousands of home-based Internet businesses struggling to make a living online. Most, make very little or no money and end up closing their site in defeat. Consistency is especially important with web sites so that the person knows that they are still in the same site.

Measuring the success of the Site.
• No. of visitors & analyzing how customers interact with the site, which is how they typically behave when they are there.
• What are the most valuable sources of links to your site?